Issue #0318/4 - I went into a supermarket the other day. It was not my regular one, so I had to look around for the packet sauce mixes – I wanted cheese sauce and bread sauce. When I found them, there were two possibilities on offer for the cheese sauce that I could see - one was a major brand and the other was the own brand of the supermarket. Apart from the packaging design there was no instantly and easily discernable difference between the two. As always, the own brand graphics and colouring were bland in comparison to the major brand – but then, that tends to be part of the identification of any own brand. So, to begin with, I looked at the prices and noted that there was a 10 percent difference in price between the two – about what I would have expected – so I put four packs of the own brand in the trolley.
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