Issue #0818/1 - Since last week’s TCPglobal article - "Mass merchandisers mislead customers over cartridge pricing", it has been announced that the UK now has a new law to protect consumers from the type of misleading claims highlighted in the article. This new suite of regulations is designed to place the UK in compliance with the EU Unfair Commercial Practices Directive (2005/29/EC) under which consumers receive the same degree of protection regardless of which EU member state they purchase goods in but could specifically affect printer manufacturers who use comparative advertising as part of their marketing strategy.
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