Issue #0820/1 – While undertaking research for an article on Lexmark’s recent launch of its new range of Home/Student inkjet devices, we were shocked at how difficult it is to find them in stores (article now to follow next week). So we decided that an impromptu survey was called for. In this article we analyse the share of ‘shelf space’ owned by each of Brother, Canon, Epson, Hewlett-Packard and Lexmark, together with the market conditions, strategies and implications. We see just how many Lexmark inkjet products are available in-store right now. It’s not a pretty sight – for Lexmark!
If you would like to read this article, please click one of the boxes below.
