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Canon launches sub-brand laser printers for SOHO

Issue #0627/1 - Canon is attempting to repeat the sub-brand success of its consumer product ranges in the small business arena with almost nothing to identify the brand - i-Sensys.

Running alongside its other sub-brands (e.g. SELPHY, PIXMA, Digital IXUS, etc.), Canon has announced a new sub-brand covering laser printers and multifunction devices for the Small Office and Home Office (SOHO) market – i-Sensys.

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