Both Dell and Lexmark adjust pricing strategies in Europe – in opposite directions!
September 29th, 2008 - Posted in Strategy, Supplies, Pricing, Comparisons, Total Cost of Printing | No Comments »Issue 0830/2 – We’ve seen in the article "Dell pushes Total Cost of Printing with inkjet AiOs through the roof!" that Dell is no longer a low-cost inkjet printing option but how does this vary from country to country? We’ve checked Europe out for pricing variation on one of the latest Dell All-in-One inkjet printers and compared what we’ve found against the pricing of a Lexmark model.