Issue #0736/2 - Adding to the enormous number of special offers and promotions, Hewlett-Packard brings the ‘Cashback’ concept to Europe and enables customers to buy colour laser printers at half-price.
Moving the US trend to offer Cashback on hardware purchases across the Atlantic, Hewlett-Packard is aggressively tackling the market with promotional offers that can result in an effective discount of up to 50% on the hardware purchase.
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