Issue #0728/3 - Rolling out into stores in a manner that is difficult for the shopper to ignore, Hewlett-Packard’s packaging re-invention comes to life.
Following the announcement by Hewlett-Packard in the early summer that its entire inkjet range would undergo a redefinition (Issue #0714 "It’s the RGB revolution! You choose, Hewlett-Packard supplies."), we are now seeing the new packs in-store with space taken up by banner display materials to ensure that users are aware of the change and what it means.
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