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Canon has second thoughts

Issue #0514/2 - Canon has realigned its supplies prices to make the Laser Shot LBP-5200 ultra low-end colour laser printer a very competitive offering.

Following a query from CharisCo Printer Labs at the time of preparing last week’s TCPglobal, Canon UK has revised its pricing on the supplies for its new ultra low-end colour laser printer, Laser Shot LBP-5200.

Having not formally released the original price structure to the market, this review has resulted in the pricing for general release being brought “into line with competitive market pricing” prior to release.

Pricing of the black toner has been dropped by 29% and the colour toners by 26%. The price on the imaging drum, however, has been cut by 48%. All prices are now closely aligned to the supplies for Hewlett-Packard’s Colour LaserJet 2550L.

UK Purchase Print Speed Nominal
CPP 		Mixed mono/colour
CPP over 3 years
Canon Laser Shot
LBP-5200 		£203 Mono
Colour 		19 ppm
4 ppm 		1.59 pence
7.89 pence 		3.48 pence
Dell 3000cn £239 Mono
Colour 		25 ppm
5 ppm 		0.90 pence
7.31 pence 		3.03 pence
Dell 3100cn £260 Mono
Colour 		25 ppm
5 ppm 		0.90 pence
5.28 pence 		2.36 pence
Epson C1100 £299 Mono
Colour 		25 ppm
5 ppm 		1.43 pence
8.22 pence 		3.62 pence
Hewlett-Packard
Colour LaserJet 2550L 		£304 Mono
Colour 		19 ppm
4 ppm 		1.58 pence
7.94 pence 		3.60 pence
Konica Minolta
magicolor 2400w 		£280 Mono
Colour 		20 ppm
5 ppm 		1.44 pence
7.95 pence 		3.61 pence
Lexmark Optra C510 £289 Mono
Colour 		8 ppm
30 ppm 		1.50 pence
7.64 pence 		3.46 pence
Xerox Phaser 6100BD £329 Mono
Colour 		21 ppm
5 ppm 		1.66 pence
9.19 pence 		4.03 pence

Note that for this level of machine, the mixed mono/colour CPP over three years shown in the accompanying table is calculated on the basis of 2,500 pages per month using maximum capacity toners and takes into account any standard, or starter, toner cartridges shipped with the printer and includes the purchase price.

Canon Laser Shot LBP-5200Canon Laser
Shot LBP-5200
In terms of Cost Per Page, the adjustment brings the nominal colour CPP very much into line with the machines from Hewlett-Packard, Konica Minolta and Lexmark but noticeably lower than those from Epson and Xerox. The nominal mono CPP is still a little higher than most.
Of most significance though, the overall result of the review is that long term Cost of Printing is now seen to be very competitive against the competition, assisted by the exceptionally low purchase price.

At 3.48 pence per page, the long term CPP of the Canon LBP-5200 falls below all but the two Dell machines and the rather surprisingly competitive Lexmark Optra C510.

~End~

This entry was posted on Friday, April 29th, 2005 at 12:01 am and is filed under Strategy, Supplies, Issues. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.