Issue #0817/2 – In-store merchandising materials can be very misleading. TCPglobal has uncovered a couple of outrageous examples of apparently deliberate attempts to make consumers believe that the in-store offer is good value and that they are getting a good deal. One of the stores involved is Asda, a Wal-Mart company.
Issue #0816/1 – New printing technologies don’t come along too often, so when Océ announced a new hybrid toner/ink technology for use in its large format printers, “CrystalPoint” using proprietary “TonerPearls”, we ask the question, “does this technology have a place in the office market”? In this article, we examine the technology and explore that potential.
Issue #0812/1 - Xerox, as a major global paper manufacturer, has come up with an alternative to laminating that promises to be quick, easy and durable for all those applications where a little more resistance to wear and tear is required. Given the trademark ‘NeverTear’, the new media just might have the potential for keeping tears out of your eyes.
Issue #0811/1 - Colorlok technology is a paper formulation designed to provide bolder blacks, more vivid colours and faster drying time for inkjet printing than standard office papers, with high consistency and quality. So, we put it to the test and found that the differences are marginal and barely worth swapping for – unless you are not using a modern Hewlett-Packard printer or are able to source it at a lower price than your regular paper.
Issue #0809/1 - As part of its major product launch this spring, Hewlett-Packard has announced a raft of tools and resources, including the Marketing Impressions Portal, that are aimed at providing small business with in-house creative marketing tools to enable those businesses to gain more value out of their printers and increase the impact of their marketing materials. This is an integral part of Hewlett-Packard’s “What do you have to say” programme.
