TCPglobal - news, views and issues on total cost of printing

Issue #0809/1 - As part of its major product launch this spring, Hewlett-Packard has announced a raft of tools and resources, including the Marketing Impressions Portal, that are aimed at providing small business with in-house creative marketing tools to enable those businesses to gain more value out of their printers and increase the impact of their marketing materials. This is an integral part of Hewlett-Packard’s “What do you have to say” programme.

Issue #0807/1 - Oki is taking the principle of self-creation graphic arts to new levels, in a bid to encourage businesses and organisations to make more of their in-house printing capabilities, with the launch of v-studio – an online library of resources and royalty-free images that builds on its existing Template Manager software.