TCPglobal - news, views and issues on total cost of printing

Issue #0601/3 - New price point makes C2424 ever more attractive to small businesses requiring colour copier capabilities.

As if to emphasis the point made in the first article - "Free copiers and printers – hardware is losing its intrinsic value altogether", Xerox has wiped one-third off the recommended price of its solid ink colour MFP, C2424.

Issue #0521/4 - To emphasise its price aggression, Dell is cutting prices and offering free printers.

As if to emphasise the previous article (please note that this article was written before seeing the reports referred to), Dell’s printer marketing activities have taken a turn frequently reserved for products with stock levels that are too high and not clearing fast enough.

Issue #0440/3 - Great prices, dreadful web coordination.

We are becoming used to discrepancies over pricing on the Dell Europe web sites. Just last week we requested confirmation regarding two different pages that advertised the price of the 3100cn at £309 and £319 respectively – BOTH excluding VAT and delivery.

Issue #0334/2 - Wide varieties of promotions and offers are usually available from printer manufacturers. Current options include photographic competitions, loyalty schemes and valuable €1 give-aways!

Issue #0328/4 - Why would you pay more than 6 times the delivery charge for a cartridge or pay when it could be free?

Ignoring any administrative, process and accounting costs, if you are able to walk to a local store during a lunch break (considering the excursion to be a valuable physical exercise opportunity), then you may consider the cost of obtaining new ink and toner supplies to be without cost.