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Archive for the ‘Special Offers’ Category

Massive cashback on Lexmark mono laser printers - to attract users and increase toner sales?

Friday, February 8th, 2008 - Posted in Supplies, New Products, Special Offers, Issues, Total Cost of Printing | No Comments »

Issue #0805/3 - Another apparent ploy being exploited by Lexmark in its attempts to salvage its flagging finances is to offer cashback deals on its mono laser printers that surpass most other offers seen to date, especially on single-function mono laser printers. For instance, the T640 series attracts a cashback of £200, while the T642 family attracts £300 and the T644 attracts a £350!

Lexmark Business Club designed to give Lexmark’s inkjet image a face-lift

Friday, February 1st, 2008 - Posted in Special Offers, Strategy, Pricing, Comparisons, News, Total Cost of Printing | No Comments »

Issue #0804/2 – As part of its strategy to win business users to its new range of Business Edition inkjet All-in-One products, Lexmark Europe has also launched a Business Club for buyers of those products, with some significant benefits – but for how long?

Free give-away special offers on printers

Tuesday, December 11th, 2007 - Posted in Strategy, Special Offers, Issues | No Comments »

Issue #0739/1 - Rather than simply offering discounts on printers, manufacturers are increasingly employing cash rebates or free give-aways to encourage buyers and to increase their hardware sales. Here we take a look at some of the current offerings and the effect they have on the purchase price.

Free ink pack with Xerox solid ink printers and MFPs

Friday, November 2nd, 2007 - Posted in Strategy, Supplies, Special Offers, News, Issues | No Comments »

Issue #0735/2 - Xerox offers free ink again for buyers of solid ink printers, representing a perceived saving of up to 56% of the cost of the hardware.

Now the Samsung CLP-300 can be bought for £109.98 inc. tax and delivery

Tuesday, October 2nd, 2007 - Posted in Special Offers, News | No Comments »

Issue #0731/2 - Billed as the world’s cheapest and smallest colour laser printer, does the ridiculously low price of the Samsung CLP-300 have worrying implications for the future?

Ten years have passed since the infamous occasion when a printer product manager said to me “I would almost be willing to put US$100 in the box just to sell my printers so that I can sell the consumables!”