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Archive for the ‘Pricing’ Category

Lexmark’s Q4 financial results hold more despair but a degree of hope

Friday, February 1st, 2008 - Posted in New Products, Strategy, Pricing, Financials, News, Total Print Management | No Comments »

Issue #0804/1 - Still heading downwards on a slippery slope, Lexmark’s latest financial results show exactly why the company’s strategy needed modifying, suggesting that further action is needed and that there may be some way to go before anyone sees an overall upturn, despite record results in some areas.

Lexmark Business Club designed to give Lexmark’s inkjet image a face-lift

Friday, February 1st, 2008 - Posted in Special Offers, Strategy, Pricing, Comparisons, News, Total Cost of Printing | No Comments »

Issue #0804/2 – As part of its strategy to win business users to its new range of Business Edition inkjet All-in-One products, Lexmark Europe has also launched a Business Club for buyers of those products, with some significant benefits – but for how long?

Total Cost of Printing - Why does ink and toner cost “so much”?

Friday, January 25th, 2008 - Posted in Print Technology, Pricing, Issues, Total Cost of Printing | No Comments »

Issue 0803/2 - Many printer users resent the amount of money spent on supplies for their printers when the hardware itself seems to cost so little. We see, or perceive that ink or toner is wasted when we dispose of an old cartridge and we think that the cost of the liquid or powder does not equate with how much we are asked to pay for it. This article explores cartridge developments and technologies with a view to setting our minds at rest and helping us understand the dynamics of cartridge pricing.

Exchange rates prompt huge price increases on Lexmark supplies – with big implications to Total Cost of Printing

Friday, January 18th, 2008 - Posted in Pricing, Supplies, Financials, News, Issues, Total Cost of Printing | No Comments »

Issue #0802/2 - In a highly undesirable move, Lexmark has increased prices in the UK on almost its entire range of supplies products by an average 6.4%. Yet again we see Lexmark increasing supplies prices immediately after reducing them – it was only in November of 2007 that Lexmark reduced supplies pricing in the UK by an average of 4%!

Every printer is affordable, when a buyer decides it is

Tuesday, November 20th, 2007 - Posted in Strategy, Pricing, Comparisons, Issues | No Comments »

Issue #0737/1 - While many manufacturers claim that their printers, AiOs and MFPs are ‘affordable’, it is often better to look elsewhere for the most cost-effective option but customer preference often over-rides any financial consideration.