Value perception of Lexmark inkjet printers
Friday, April 25th, 2008 - Posted in Pricing, Conversations, Issues | No Comments »Issue #0813/3 - Although not a scientific survey or test programme, the sale of printers on eBay is a pretty clear indication of the relative desirability of printers from different manufacturers. CharisCo Printer Labs put three inkjet All-in-Ones on eBay, with a fascinating outcome! This offers some insight into why Lexmark’s consumer division is performing so badly, with such a heavy decline in inkjet unit sales.