Digital migration presents greater potential for printed pages
Monday, September 21st, 2009 - Posted in Printing culture, Strategy, Workflow, Total Cost of Printing | No Comments »Issue 0926/1 – Related to the recent article "Hewlett-Packard plugs the gap – Extended alliance with Canon brings MFP hardware to bolster expanding Hewlett-Packard MPS offering", Hewlett-Packard admits that the traditional hardware sales model will no longer work and that the company must do whatever it can to access pages rather than printers. It is the migration from analogue to digital that has prompted this reappraisal of the marketing approach needed but why has the electronic age actually resulted in a rise in the number of pages being printed when we are told that we are supposed to be expecting a paperless environment?