TCPglobal - news, views and issues on total cost of printing

Issue #0809/1 - As part of its major product launch this spring, Hewlett-Packard has announced a raft of tools and resources, including the Marketing Impressions Portal, that are aimed at providing small business with in-house creative marketing tools to enable those businesses to gain more value out of their printers and increase the impact of their marketing materials. This is an integral part of Hewlett-Packard’s “What do you have to say” programme.

Issue #0808/1 - Following on from the launch of its stylish gloss black, mono laser printer and AiO products in the Autumn of 2007 (ML-1630 and SCX-4500), Samsung has announced a range of new products, including new colour laser printer and AiO family at CeBIT 2008 (CLP-310 and CLX-3170 series), that continues the theme of miniaturising colour laser printing while introducing the choice of black styling to fit any environment on certain product lines. Cost comparisons cannot be made at this time, so we review the new products briefly on the basis of technology and capability.

Issue #0808/2 - Coinciding with the massive CeBIT IT trade show in Germany this week, Hewlett-Packard in the US has announced a range of new products targeted at small businesses and fulfilling the need for small businesses to produce marketing collateral in-house while tightening control over their hard copy functions. Solutions include inkjet All-in-One devices, mono laser multifunction devices and LaserJet printers – Officejet Pro L7590; Officejet J6400; Officejet J4580; Officejet J3600; LaserJet M1319f MFP; LaserJet M1522 MFP; Colour LaserJet CP1515n and CP1518ni; Colour LaserJet CM1312 MFP; and Colour LaserJet CP1215.

Issue #0808/3 - Both Staples and Hewlett-Packard gain from a joint recycling programme in the US because customers thinking of changing their old printer for a new, faster, more productive model that is (perhaps) less costly to run, will be drawn into Staples stores by the promise of $50 of their new printer – as long as it is a Hewlett-Packard printer and costs more than $159.