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Archive for January, 2008

New Xerox brand image softens the digital X, projecting dynamism and forward-moving innovation

Friday, January 11th, 2008 - Posted in Strategy | No Comments »
Xerox logo 2008

Issue #0801/2 - On Monday (7th January) Xerox introduced a new brand image, replacing the basic logo design that has carried the brand for nearly half a century in five different variations and two colours.