Archive for January, 2008
Total Cost of Printing - Why does ink and toner cost “so much”?
Friday, January 25th, 2008 - Posted in Print Technology, Pricing, Issues, Total Cost of Printing | No Comments »Issue 0803/2 - Many printer users resent the amount of money spent on supplies for their printers when the hardware itself seems to cost so little. We see, or perceive that ink or toner is wasted when we dispose of an old cartridge and we think that the cost of the liquid or powder does not equate with how much we are asked to pay for it. This article explores cartridge developments and technologies with a view to setting our minds at rest and helping us understand the dynamics of cartridge pricing.
Kodak repositions the EasyShare 5500, completely changing the scenery
Friday, January 18th, 2008 - Posted in Strategy, Comparisons, News, Total Cost of Printing | No Comments »Issue #0802/1 - Would you believe it!? The day after the data for last week’s article was gathered, and the analysis undertaken, Kodak reduced the price of the EasyShare 5500 in the UK by 15%, but pushed it up in the US by 33%! This means that in the UK particularly, we now need to pitch the 5500 against the DCP-5460C from Brother, PIXMA MX310 from Canon, Officejet J5780 from Hewlett-Packard and Lexmark’s X6570.
Exchange rates prompt huge price increases on Lexmark supplies – with big implications to Total Cost of Printing
Friday, January 18th, 2008 - Posted in Pricing, Supplies, Financials, News, Issues, Total Cost of Printing | No Comments »Issue #0802/2 - In a highly undesirable move, Lexmark has increased prices in the UK on almost its entire range of supplies products by an average 6.4%. Yet again we see Lexmark increasing supplies prices immediately after reducing them – it was only in November of 2007 that Lexmark reduced supplies pricing in the UK by an average of 4%!
KODAK EasyShare 5500, latest addition to the four-function AiO brigade
Friday, January 11th, 2008 - Posted in Print Technology, Strategy, Hardware, New Products, News, Comparisons, Total Cost of Printing | No Comments »Issue #0801/1 - A little over six months after launching its EasyShare 5300 inkjet All-in-One, Kodak has added the fax function to produce a full-featured four-function small office device – the EasyShare 5500. We check out the machine’s features and Kodak’s claim that users can save 50% on their printing.