Archive for November, 2005
In desperation, Lexmark pushes business consumables prices even higher
Friday, November 25th, 2005 - Posted in Hardware, Strategy, Supplies, Financials, Issues, News, Total Cost of Printing | No Comments »Issue #0537/2 - With falling revenues on hardware and marginal growth on supplies, Lexmark looks to be a company in difficulty, reacting with higher prices on what should constitute guaranteed sales.
While trying to boost its installed base by reducing hardware prices, so that it can access profitable supplies sales, Lexmark has increased prices on supplies every month for the last four months.