Oki seeks to challenge Hewlett-Packard
Friday, May 6th, 2005 - Posted in Strategy, Comparisons, News, Issues | No Comments »Issue #0515/3 - Wanting to establish itself as a leader in the colour printing field, Oki has its sights firmly set on Hewlett-Packard.
Using the launch of its new global corporate identity and consistent branding as a springboard, Oki plans to present a major challenge to market leaders, Hewlett-Packard.