TCPglobal - news, views and issues on total cost of printing

Issue #0313/2 - Pressure from aggressive marketing of colour laser printers is bound to put pressure on the pricing of high-end ink jet printers. As the model that enjoys the highest of the price reductions this month, the Business Inkjet 2230 was already priced at about half the cost of a low-end colour laser printer. These reductions are as high as 40 percent in Eastern Europe, 35 percent in the Euro zone and around 30 percent in the Middle East, now placing the machine only a little more than one-third of the cost of a magicolor 2300W colour laser printer. The UK and other parts of non-Euro zone Western Europe have reductions ranging from 33 to 39 percent.

Issue #0313/3 - Hewlett-Packard is continuing its aggressing stance in the European market with a new round of deep price cuts on many products.

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Issue #0313/4 - Continuing its aggressive marketing strategy, and following the offer of a free black toner cartridge with purchases of magicolor 2300 series colour laser printers in March (TCPglobal Issue #0309), Minolta QMS in the UK has now introduced an offer for April and May of a free DVD player for buyers of the same printers. Available in the UK at about UKP 100 (EUR 145 / USD 156), this represents a 20 percent discount for buyers – an exceptional offer!